I design what a brand means before I design how it looks.
Selected work
Coming soon.
Products
Four products. Three shaped and built alone from zero to one, one designed over a year inside an existing B2B platform, with its developers.Ask for a mood, get the one place that fits.
A discovery product for food and coffee in Morocco, built on a structured catalogue that operator tools keep honest.
Product, engineering, data and operations · Solo
Read the case studyA year of product design, then the brand I argued for.
An energy platform giving US cities real-time control over consumption, spend and alerts.
Product design lead, then brand · One year
Read the case studyNo salary, no listing. The rule is the product.
A hiring marketplace where every job reveals the salary, the culture and the real process before you apply.
Product, engineering, data and permissions · Solo
Read the case studyOne honest number: what you can actually spend.
A personal finance tool that answers the only question that matters, once every commitment is covered.
Direction, design, copy and final calls · Solo
Read the case studyFragments
